Breast cancer awareness "pink" campaigns are nothing new, with billboards, bracelets, bumper stickers, clothing, and even consumer products plastered in the bright color as a reminder about the deadly disease. But many are growing weary of the never-ending media blitz, including the advocacy group Breast Cancer Action (BCA), because breast cancer awareness has largely become nothing more than a marketing ploy for major companies to sell more products, including many that actually cause cancer.
Take Kentucky Fried Chicken (KFC), for instance. Earlier this year, KFC launched a "Buckets for the Cure" campaign that promised to donate 50 cents from every bucket of fried chicken sold to "end breast cancer forever." Too bad KFC's chicken is loaded with cancer-causing chemicals like monosodium glutamate (MSG) and fried in trans-fat oils. Read more...
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